Land Rover North America 1995 Sales break 20,000

• 20,026 units sold-- a 66% increase over 1994 sales
• December 1995 sales was 2,856--the largest month ever and the 21st consecutive monthly sales increase.
• Land Rover's world wide sales broke 100,000 for the first time.
• There are 30 Land Rover Centres in the United States. LRNA expects to open up to 40 more Centres by the end of 1996.

                             SALES SUMMARY 
   
            DECEMBER '95    DECEMBER '94     Y-T-D '95     Y-T-D '94 
            2,856 (+46.4%)     1,951        20,026 (+66.3%)  12,045 
   
  Range Rover     828           427           6,885          4,082 
  Defender 90     207           127           1,571          1,468 
  Discovery     1,821         1,397          11,570          6,495 
  

• Land Rover North America, Inc. is a member of the Rover Group of Companies, importing vehicles manufactured by Land Rover, Solihull, England. The Rover Group is a wholly-owned subsidiary of BMW AG.

Source: PRNewswire, 3 January 1996.